The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

Traveling in Mexico: Internet Cafes in Mexico City’s Zona Rosa

INTERNET CAFES IN THE ZONA ROSA

While you're tooling around Mexico, you'll want to stay connected. Mexico City has excellent internet café facilities even for those who Spanish is not the greatest. English is spoken in many internet cafés in the Zona Rosa and Historic District. Here are some of your e-café options.

Café Internet Victal

Address: Hamburgo No. 108 local 101 at the corner of Genova

Phone: 514 – 4161, 672 – 3821

With a going rate of 20 pesos per hour, this is one of the cheapest full-service Internet cafés in the area. Chats, computer games, and office programs (word, Excel, etc.) are also available. The staff is knowledgeable and helpful. The Victal is open from 9am to 9pm Monday through Saturday and is open on Sundays half a day. There are many computer-related services available – if it has to do with computers, they can probably do it or have it. Getting into the place is tricky at first. From the corner of Genova walk down Hamburgo about a quarter of a block. Enter the building through an arcade doorway and go up to the second floor. The entrance will be there but you'll have to look closely for the signs. The only visible signs from the street are above your head at the second story level with no clue for finding the entrance. You may have a short wait to get onto a computer but this place is worth the trouble.

Coffee Net – Zona Rosa

Address: Florencia No. 35 Local E (between Hamburgo and Londres)

Phone: 533 – 0844, 533 – 1760

An Internet café – cafeteria featuring a variety of gourmet sandwiches, salads, gourmet coffes and cappuccinos. The hourly rate is 25 pesos. Services are acceptable quality but a bit costly. Centrally located with good quality but pricey food.

Coffee Mail

Address: Amberes No. 61

A 24 pesos hourly rate internet café with standard fare. Similar in structure and price to Coffee Net but with less selection of sandwiches, coffees and foods. Regular customers typically come in to check or send e-mails. Other services are available but not heavily used.

Café Internet Red 2000

Address: in the Insurgentes metro station plaza

Phone: no phone

After exiting the metro at the Insurgentes station, this Internet café is in the outside plaza surrounding the station entrances. Long distance phone services are available through the internet. Rates are: 15 minutes 8 pesos, 30 minutes 16 pesos, 45 minutes 24 pesos, one hour 30 pesos. Only sodas and packed snacks are available.

Conecte Cafe

Address: Liverpool No. 140 (near Amberes)

Phone: 587 – 6179, 587 – 7737

A very well run internet café with full computer services including scanner, photoshop, translations, printing, Microsoft office and MP3 software available, all at reasonable rates. The internet use rate is 20 pesos per hour but there are only a few computers. Located across from Harmon Hall and Quick Learning building. There is also another Zona Rosa location at Genova No. 1. 71 on the first floor near Londres.

NOTE: There are other Internet cafés around the Zona Rosa area with varyingly higher prices for similar services.

In the Historic District:

LAFOEL Internet Service

Address: Doncelles No. 80 first floor (two blocks from the cathedral)

Phone: 512-3584, 521-2978

Open Monday to Friday from 9 am – 8 pm and Saturdays from 10 am – 5 pm. Rates for services are: 10 pesos for 15 minutes, 20 pesos for 30 minutes and 30 pesos for one hour. Conveniently located near the Zocalo but a bit on the high side for service costs. Okay just to check mail or send a quick message though. They also rent computer equipment. Just be sure to confirm the rates before signing anything or leaving the promises with equipment.

Finally, be sure to check out my other articles in the two continuing series: Teaching English in Mexico and Traveling in Mexico. If you would like more information, have questions or comments, the author can be e-mailed, see below.

Zara Clothing For Kids

The clothing company Zara was founded by Amancio Ortega Gaina. He is not only the 8th richest person in the world (according to Forbes), but also the world’s greatest fashion business figure. The company was founded in 1975 in Corunna. Their mother company – Inditex Group (Industrias de Diseco Textil Sociedad Anynima in Spanish) has had little effect on Zara’s unique policies – Zara had always been the innovators, and their owners usually don’t care what Zara does, as long as it’s profitable. Their first store on the main street of Corunna was a great success and the brand expanded to other cities in 1980s, after that to Portugal and in the end – to the UK. Now Zara has shops all over the world, and they are continuing to expand.

The company has reached its highest amounts of sales recently, since its popularity in the fashion world is tremendous. There are more than 1,500 stores in over 70 countries and new ones are opened each year. Zara’s unique clothing and accessories are successfully sold to a diverse variety of costumers, crossing barriers of culture, politics and nations on their way to the customer. The team of a little less than 300 designers is outrunning the whole fashion world in terms of productivity, since it only takes two weeks for them to produce and deliver their new clothing to stores.

There are over 11,000 new clothing pieces produced every year. The company holds the productivity record that beats the adversaries’ companies at least 3 times. The product assortment is changing every month in the UK, so you can visit the store each month and find that everything is new. The company’s newest thing is selling children’s clothing. The stores are called Kiddy’s Class and they can be found in some parts of Europe; and even there the company plans to expand more.

Designing clothes for children is a completely new market. The interest in this new market has increased drastically over the past few years, since there is a tendency among celebrities to dress their children just like themselves. Of course, the ordinary parents want to do the exact same thing and make their children stand out. Zara products are a mixture of traditional and innovative clothing styles – don’t waste your time, try Zara clothing today!.

Thunder Megaphone – A Glacial Valley Can Focus and Amplify Thunder Into a Most Extraordinary Sound

We’ve all heard thunder, and we all know what causes it. Many of us have heard two distinct kinds of thunder, but perhaps we never really noticed or thought about it. Recently, I heard a third kind of thunder.

“Ordinary” thunder – a thoroughly extraordinary sound, but the kind of thunder we hear most often – happens when lightning occurs at some distance from the observer. The initial sound of the lightning bolt echoes off surrounding objects and air masses. Because it is echoed so many times, the thunder stretches out into many, many seconds, even though the initial sound might have lasted a second or two at most. Moreover, because the initial sound echoes off soft things with indistinct surfaces – clouds, thermoclines, and weather fronts – and because many echoes reach the ears of the observer at different times, the original sound is greatly distorted. Almost all high frequency components are filtered out, and the observer hears mostly a low-pitched rumble.

When lightning strikes very close to the observer, within a few hundred feet, the sound is entirely different. The observer might not hear echoes of the thunder at all, but only the pure initial sound. It is a single, sharp, intense “POW!” It may be followed by a much quieter, but still loud, whistling or hissing sound.

But what about that third kind of lightning?

I was camping alone in Crawford Notch State Park in northern New Hampshire, when thunderstorms began rolling into the valley just after dinner. I tidied up my campsite just before the rain started, then retreated to my tent. One thunderstorm passed without much incident.

Darkness had fallen by the time the second thunderstorm rolled up from the south. I occupied myself by counting the time interval between lightning and thunder to track the movements of the storms. Fifteen seconds before the thunder rolled up from somewhere west of Mount Bemis, and I knew the storm was just under three miles southwest of me. Seven seconds between the flash and the rumble beyond Frankenstein Cliff, and I knew the storm was passing nearly a mile and a half to my west.

And then it happened!

A flash. I counted eleven seconds. And I heard a sound unlike any thunder I had ever heard before.

The cacophony included at least half a dozen rapid repetitions of the “POW!” of a nearby lightning strike. But at the same time, there was the rumbling and roaring of “ordinary” thunder, but much, much louder than usual.

Before I could figure out what that sound was, there was another flash somewhere to the north. Again I counted eleven seconds, and again I heard that utterly incredible crackling and powing and rumbling and roaring.

This time, I figured it out.

It was a lightning strike right within the upper reaches of Crawford Notch just a couple of miles north of me. It was right within a gigantic stone megaphone formed by Webster Cliff on the east, Mount Field and Mount Willey on the west, and the old glacial cirque of Mount Willard for a backstop on the north.

And this 1,500 foot deep, three-mile-long granite megaphone was pointed right at Dry River Campground.

Yes, the beautiful U-shaped glacial valley of Crawford Notch is a nearly perfect megaphone, albeit open on top. The bare stone faces of Mount Willard and Webster Cliff echoed the initial “POW!” of the thunder almost undistorted. The western slope of the notch is a bit more heavily wooded, but there’s enough bare ledge and rockslide there to provide a pretty good echo. The open top of the notch was covered by the underbelly of the thunderstorm itself, which provided enough of a soft echoic surface to create the usual rumbling of thunder in addition to the clean “POW!” echoes off the rock faces.

But all of this sound was extraordinarily loud because of the megaphone that focused it all right on me and my campsite.

After I got this all figured out, there was a third lightning flash in the north. Yes, eleven second later, there was that glorious, unearthly sound again.

I wondered why I had never heard this kind of thunder before. I have probably experienced thunderstorms in Crawford Notch at least a dozen times over the years, but never heard the Thunder Megaphone.

My best guess is that I probably have heard it before, but never noticed it. Most of the times I’ve camped there, it was with a crowd of friends and family. Much goes on when a thunderstorm rolls in. Ponchos have to be broken out and put on, while at the same time, various disorderly what-nots need to get stashed into cars and tents before they get soaked. There is a bit of yelling and shouting to be done, and paradoxically among the mayhem, kids and dogs need to have their fears calmed. Meanwhile, tarps over the tents and picnic tables are flapping in the gales, making a poor imitation of thunder themselves.

In all my 25 years camping in Crawford Notch, this may have been the first time I experienced a thunderstorm while I was camping there alone. There was no tarp over the tent, and I had anticipated the thunderstorm well enough to get everything into the car long before the rain started.

So, when the lightning and thunder came, I had nothing to do but observe.

What a treat!

I half hope we get a thunderstorm the next time we go camping in the mouth of the Thunder Megaphone.